Kazakhstan: Almaty Gets Mayor for Cyber-Age
Almaty is cleaning up its act as residents have now got a direct line to the mayor via Instagram for reporting problems on the city's streets in real time.
Baurzhan Baybek was appointed in August as a leading light of Kazakhstan's new guard of western-educated apparatchiks. A few months into his term, Baybek’s office brought the administration kicking and screaming into the cyber-age by setting up the akimat_almaty Instagram account.
The page, which has already attracted more than 22,000 followers, encourages residents to post images of problems in the city using the hashtag #akimatalmaty. Concerned citizens have posted pictures of garbage heaps and missing drain covers. In response, the mayor's office has fixed the problems and then posted photos of its work.
Since replacing the old guard mayor, Akhmetzhan Yesimov, Baybek has overseen a more hands-on approach to running Kazakhstan's most populous city. In one notable case, he visited an Almaty children's hospital after pictures of appalling conditions in the clinic were posted on Facebook.
The Instragram account has also been used to publicize city hall initiatives, including the establishment of a dedicated bus lane on the main Abai Avenue and pre-paid tickets for the city's public transport network.
It also harnessed cyberspace to promote a city-wide clean-up day on October 10, which saw students and public sector workers tidying up their places of study and work. The exercise bore echoes of the Soviet-era subbotnik, when 'volunteers' got involved in community service projects on weekends.
Paul Bartlett is a journalist based in Almaty.