Kazakhstan Deploys Secret Weapon in Olympics Bid: Snow
Kazakhstan's financial capital, Almaty, has deployed an obvious but credible argument in its battle with Beijing to host the 2022 Winter Olympics – its real snow.
The bidding battle is coming to a close as the two finalists made their presentations to the International Olympic Committee (IOC) in Switzerland on June 9. The decisive votes will be cast in Kuala Lumpur, Malaysia, on July 31.
Before the pitches, Almaty was perceived to be lagging behind Beijing in the contest. But a strong performance that focused on its rival's main weakness – a lack of natural snow – drew praise from IOC delegates.
“I was very, very agreeably surprised,” Canadian IOC member Dick Pound told the Associated Press after Almaty's pitch. “I think they attracted the attention of people who may not have been convinced before. It looks to me like they figured out all of the weaknesses of the competitors and they just nailed the differences – snow, water, air, experience.”
The two cities were given a 45-minute presentation slot to impress the delegates followed by a 45-minute question-and-answer session. Almaty’s message was simple: Its mountains, covered in genuine snow, are the ideal backdrop for the Games.
“I think the Almaty presentation scored some points,” U.S. Olympic Committee chairman and IOC member Larry Probst told the AP. “They drove home the message 'keeping it real.' That was all about snow versus making snow. I think that resonates.”
Almaty is presenting a compact bid highlighting that, besides its abundant natural snowfall, all venues would be within easy reach of the city. Beijing, on the other hand, proposes to host alpine events in Yanqing, 90 kilometers from the city; events such as ski jumping, biathlon and snow boarding would be held in Zhangjiakuo, 160 kilometers away.
Both these mountain venues have little natural snowfall and would depend on artificial snow – a shortcoming because of its negative environmental impact.
Paul Bartlett is a journalist based in Almaty.