The Georgian government and MTV are closing in on a deal that could make the South Caucasus country a hipster destination.
EurasiaNet.org has learned that Georgian officials and MTV representatives are deep into talks on holding a series of high-profile rock concerts in Georgia. A source close to the negotiations, speaking on condition of anonymity, told EurasiaNet.org that discussions are going “very, very actively.”
If a deal is reached, concerts would take place under the auspices of MTV Impact, a recently formed division of the music entertainment network that stages concerts designed to encourage economic development and expand MTV markets in Eastern Europe, Russia, Africa, India and the Middle East. An earlier attempt this year to stage MTV Impact concerts in Azerbaijan, Georgia’s southern neighbor, ended without success.
News of the MTV talks comes in the wake of the recent last-minute cancellation of two New York Philharmonic concerts that dealt a major blow to the government’s efforts to turn Georgia into a cultural hot spot.
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Molly Corso is a freelance journalist based in Tbilisi.