Tony Blair was often described as a master of spin during his time as British prime minister, positioning the United Kingdom as “Cool Britannia” when he came to power in 1997. Now it seems he has found a good use for his skills in Central Asia: Blair has been hired to burnish the image of Kazakhstan – and in the process, no doubt, also that of its Leader of the Nation, Nursultan Nazarbayev.
The Financial Times reports that Astana has hired Blair to form a team of consultants who will advise the energy-rich post-Soviet autocracy on how to “present a better face to the West.”
The deal to spin for Kazakhstan is believed to be worth millions, though Blair denies making any personal profit. His office said in a statement that the work he has undertaken for Kazakhstan was “excellent, sensible and supports the reforms they are making.”
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