“Our answer to Facebook.”
So goes the PR blurb for a new social networking site designed for Internet-unfriendly Uzbekistan, but, say critics, it might as well read “our clone of Facebook.”
YouFace.uz has an interface strikingly similar to its famous counterpart: from the blue background and logo touting free-of-charge access (YouFace: “It will always be free”; Facebook: “It’s free and always will be”) to the almost identical user layout.
In an ironic twist, the launch comes 18 months after the NBC show 30 Rock spoofed social networking platforms with a fictional site called – you guessed it – YouFace.
The real, Uzbek YouFace has so far attracted 332 users, and on May 31 they were avidly debating (in Russian and Uzbek) whether the Facebook clone would take off.
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