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Central Asia Brings Back the Sugary Taste of Communism

A Tashkent advertisement for “Your favorite soft drinks.” (Photo: Paul Bartlett)

A family of Soviet-era soft drinks has suddenly reappeared this summer to quench the thirst of Central Asians.

In Almaty's upmarket Samal district, a retro vending machine is offering a choice of plain fizzy water or three old, syrupy favorites. And in Tashkent, a billboard has popped up around town featuring a matronly Slavic woman standing by an old-fashioned soda fountain.
 
The Almaty dispenser is a throwback to the carbonated-water dispensers that were found on many a street corner in Soviet times. After the collapse of the USSR these machines largely disappeared or fell into disuse (some still languish, rusting and forlorn, in the occasional back alley or small-town bus station), unable to compete with imported sodas such as Pepsi and Coca-Cola.

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Central Asia Brings Back the Sugary Taste of Communism

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