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Kazakhstan: CNN Blurs Line Between News and Advertising

All this week, CNN International, part of that “most trusted name in news,” has aired a series of reports on Kazakhstan. But what looks to the unsuspecting viewer like more of CNN at its finest appears in fact to be sponsored advertisements paid for by none other than Kazakhstan’s oil-rich government. 

The spots are part of CNN International’s “Eyes On” series. Pay close attention and only the one-minute promo for the series ends with an announcement, "In association with the following," leaving the viewer to try to read two logos on screen. One is clearly Samruk Kazyna, the state fund that owns all state assets. The other, particularly fuzzy, logo is the Astana Economic Forum, the brainchild of President Nursultan Nazarbayev. Both link to a page promoting Astana's bid to host Expo 2017.

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Kazakhstan: CNN Blurs Line Between News and Advertising

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