While much of the focus (and occasional hand wringing) regarding Turkish foreign policy in recent years has been over Ankara's reengagement with the Middle East, the truth of the matter is that Turkey has been no less active in developing its diplomatic and economic presence in the Balkans. Like in other regions, in the Balkans Turkish diplomacy is working not only to deepen Turkey's political influence there, but also to open new door for Turkish business. (For some background, take a look at this previous post.)
Take a look, for example, at how Turkey is promoting its tea in Macedonia. As an interesting article from SETimes.com makes clear, the effort is about much more than just selling tea. From the article:
Chajkur, the largest producer of tea in Turkey, launched its national drink in several Macedonian cities. The promotional campaign, Friendly Greeting for Friendly Macedonia, offered sample tasting and production presentations.
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