With each sip, beer drinkers in Kazakhstan can now help their country’s endangered fauna. One of Kazakhstan’s major breweries is donating two tenge (about 1.3 US cents) to the protection of golden eagles with the purchase of each souvenir can of its Karagandinskoye Pivo.
Clearly, Kazakhs like their beer: Since July the campaign has raised more than 2.6 million tenge ($17,220) to support the activities of the Almaty-based Sunkar Raptor Sanctuary and the Institute of Zoology of Kazakhstan, the company says.
The distinctive, limited-edition cans are decorated with a colorful golden eagle, the endangered bird of prey that has iconic status in Kazakhstan. An eagle adorns the national flag and eagle hunting is an important Kazakh tradition. The golden eagle is also the symbol of the Karaganda-based brewery behind the promotion.
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