How do you say pizza in Tajik? Awkwardly, there’s no native word. So authorities have invented one that they believe sounds “Tajik” enough: pitzo [pronounced peet-ZO]. And restaurants must use it.
Officials are spending a lot of time worrying about the Tajikification of words lately. While some Tajiks say it helps bolster national identity, others argue that officials are out of touch with the concerns of average people in the poorest country to emerge from the Soviet Union.
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