Three jovial Georgian teenagers had no idea they were about to become Internet sensations when they recorded a video-selfie earlier this month while walking on a country road. But later the same day, the three friends looked on in amazement as the song’s YouTube views spiked and shares went wild on Reddit and Facebook.
Calling themselves the Mandili (Veil) Trio, their story of instant stardom testifies to the power of the Internet, and how it can make the world a much smaller place.
Initial interest in the video seemed fueled in part by mystery: few viewers were able to discern the language they were signing in. "Does anyone know where they are from? Are they Serbian? I don't know the words, but it makes me cry," the online buzz went.
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Giorgi Lomsadze is a freelance journalist based in Tbilisi, and writes EurasiaNet.org's Tamada Tales blog.