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Caviar Diplomacy Comes to the Borough of Kings

It seems the Azerbaijani capital of Baku is hoping to cash in on the Brooklyn brand.

Brooklyn, New York City’s most populous borough, has established a global reputation for hipness. Thus, imagine the delight of Azerbaijani officials when Brooklyn Borough President Eric Adams signed a sister-city agreement back in November with Baku’s Sabail District, a central area of the city once known as the Stalin District.

The sister-city pact is perhaps the highest-profile initiative in a broad campaign by Azerbaijani officials to foster a positive image of Azerbaijan among the American public. The Brooklyn-Sabail District agreement calls for the development of cultural, educational and economic exchanges.

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Caviar Diplomacy Comes to the Borough of Kings

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