Azerbaijan made a double PR-play on December 14 that could have proven a winning ticket with the upcoming administration of US President-Elect Donald Trump. But, ultimately, it fumbled the ball.
In Washington, the embassy of the predominantly Shi’a Muslim country co-hosted a Hanukkah party at the Trump International Hotel with a prominent American Jewish organization. In Baku, the Azerbaijani government welcomed to town Israeli Prime Minister Benjamin Netanyahu, a declared Trump fan, and talked big and beautiful.
Everything was in place for showing the world Azerbaijan’s alleged religious tolerance and multiculturalism (two recurring official PR themes), but, then, Donald Trump had to get into the act.
Or, rather, his hotel.
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