Choosing a cab has become an increasingly geopolitically tricky decision in the ex-Soviet world after Uber and Yandex set up a joint ride-hailing service in Russia and its neighborhood.
About two weeks ago, US taxi-hailing pioneer Uber and its Russian rival, Yandex, had a marriage of convenience and produced a yet-to-be-named post-Soviet child. The new company is projected to help both companies – particularly, Uber – maximize their returns from Eurasia’s lucrative taxi-hailing markets (in Russia alone, reportedly worth over $5 billion), currently dominated by Yandex.
But the arrangement, though not yet finalized, seems to have alienated some of the very customers that Uber was trying to reach.
“I am officially deleting the Uber app,” wrote a Facebook user in Georgia when news of the merger hit. She went on to encourage others to follow suit.
To read the full story