Kyrgyzstan: Lavish Nomad Games Promo Puts Sport Lovers in the Mood
The organizers of the second edition of the World Nomad Games, to be held in Kyrgyzstan in September, have released a handsomely promotional video that is likely to whet the appetite of lovers of traditional sports.
The promo makes ample use of Kyrgyzstan’s remarkable natural beauty and draws on some familiar motifs, from the horseback archer to lashings of kumys.
This is Culture Ministry’s second attempt at a promotional campaign. A video released in May came under sustained criticism after internet sleuths discovered some footage had been filched from other filmmakers. This time around, the producers have outdone themselves and created a brief video that could just as well serve as an advertisement for Kyrgyzstan’s tourist board.
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