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Starbucks’ Armenian Faux Pas

Amidst an angry backlash from Armenian-Americans, Starbucks has removed from cafés around Los Angeles artwork depicting women in Armenian national dress under Turkish flags.

The coffee chain was apparently attempting to cater to LA’s large ethnic Armenian community , but anyone with a smattering of an understanding of Armenian-Turkish relations — or of Google searches — could see how displaying such a poster could go awfully wrong; especially ahead of the centennial commemoration of the slaughter of over a million ethnic Armenians in Turkey.

With the centennial planned for April 24, the century-old dispute about whether or not the killings amounted to genocide has reached a fever-pitch. Armenia already has withdrawn from a largely defunct reconciliation plan with Turkey.  

The Armenian  National Committee for America, a Diaspora group, launched a social-media campaign at #boycottstarbucks deeming the art “Tasteless!” and calling for the coffee-colossus to remove the photos and apologize.

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Starbucks’ Armenian Faux Pas

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