Authorities in Uzbekistan have instructed television executives to keep the local version of Santa Claus off the airwaves this holiday season, the Associated Press reports.

Throughout the former Soviet Union, the robed Father Frost – Ded Moroz as he’s known in Russian – is the beloved figure who appears with gifts on New Year’s Eve, a entirely secular holiday.

Independent news website UzMetronom reported Monday that President Islam Karimov's authoritarian government imposed the informal ban on Father Frost and his snow maiden sidekick. […]

The ban is similar to the semiofficial 2005 ban on celebrating New Year's Eve.

It all looks like part of Karimov’s ongoing effort to shield his 30 million people from any foreign influences, and invent an entirely Uzbek "culture." As part of the campaign, high school students are subjected to lectures on "Uzbek national values," which demand they to submit to authorities.

In March, legislators, acting out of concern for children's “moral health,” mulled a vague ban on foreign toys that did not conform to these "national values." And earlier this year Karimov's government called off Valentine’s Day:

Uzbekistan has cancelled concerts marking the holiday and instructed young people instead to celebrate the birthday of a local hero—Moghul emperor Babur, who was born in Andijan in 1483 and conquered much of South Asia. The Associated Press recently cited an Uzbek newspaper article calling Valentine's Day the work of “forces with evil goals bent on putting an end to national values.”

For now, decorated Christmas trees – also a New Year’s tradition – are still allowed. But they must not be displayed prominently on television.